Qualifying Your Network Marketing Prospects

There are some simple questions you can use to help you qualify your network marketing prospect. Qualifying them should be essential before you even discuss your MLM business opportunity. One of the mistakes many new network marketers make when prospecting is trying to find ways to bring up their business opportunity to a stranger. Prospects pick up on this and feel as though it is a pitch and typically tune out what you are saying.

Trust needs to be established for you to be successful in marketing your business to strangers. To gain this trust you need to be genuinely concerned about the person. Show interest in them, learn about them, and listen to their likes and dislikes. Casually have the conversation and don’t make it seem like an interview.

How are you going to start a conversation that will find out if a person qualifies for your opportunity? You can do this by asking a few simple questions.
What do you do for a living?
What does that entail? (if they are vague in their answer)
How long have you been in this profession?
What did you do before?

When your prospect is answering these questions listen for statements like “it’s a job”, “it pays the bills”, or anything about unhappiness in their career, needing more time, or not meeting their ambitions. Some careers that may be good prospects are past disappointed network marketers, real estate agents, mortgage brokers, teachers, and any other industry that is struggling in this economic downfall.

The answers to these questions will determine if they have a need or qualify for your business. You may even decide that they are not the person you would like to be a partner with. If this is the case don’t mention your business. If they do qualify, tell them you may be able to help them with what ever their qualifying statement was. They will typically ask you how and that would be when you introduce them to your opportunity.

Remember that you are not in the convincing business and you should sort through your prospects to see if they have a need. Finding that need will qualify them for your business and reduce a lot of the rejection you get from leading with your business. These simple questions will make it easier for you to qualify your prospect and to learn more about them.

By Stephen Ipock of API Travel Group